In our first look at the Business of Battle Rap, we focused in on one league – the URL. When we did a SWOT analysis on this company, Total Slaughter was the biggest threat. The first Total Slaughter made a huge splash in the media. Though there were complaints that the event was a letdown, it attracted lots of attention.
The original battle rap leagues have a reason to be nervous about this. So we used the SWOT we did on the URL to create some strategies for success. Competing leagues are also a threat right now, s0 they can come together and host joint events. Passionate fans are a strength, so they can take their events to new countries. Larger venues are an opportunity, so they should level up!
Watch below to see how boxing, the olympics and Kevin Hart can give lessons on how to execute these strategies.