New York City’s Power 105.1FM’s ‘The Breakfast Club’ morning radio show has been a hit since its 2010 premiere. Diddy and the folks over at Revolt have taken notice. The upstart network has just announced a partnership with Clear Channel Media and Entertainment (owner of 105.1 and The Breakfast Club) to air the nationally syndicated radio show on cable TV.
Beginning March 3, 2014, Comcast and Time Warner subscribers can tune in to Revolt and see Charlamagne Tha God, DJ Envy and Angela Yee deliver their signature brand of news, interviews and music. From 6 a.m. to 9 a.m. EST (and again from 6-9 a.m. PST as an encore for the West Coast) the award winning morning show will compete directly against heavyweights such as CBS This Morning, ABC’s Good Morning America and MSNBC’s Morning Joe. While it is unlikely that The Breakfast Club will draw away a significant chunk of its competitors existing viewership, it will serve a niche (read: young, urban) and untapped market within this time-frame.
Other music and/or urban oriented channels traditionally play sitcom re-runs (TVOne), inspirational content (BET) or music videos (Centric, MTV, VH1) from 6-9am on weekdays. Revolt is really setting itself apart from its peers with this move. The network’s CEO, Keith Clinkscales, is well aware of the direction licensing an existing media property can take his company in:
Adding radio as a medium to the REVOLT arsenal will help push the traditional boundaries of music on television and expand our reach even further with millions of new listeners and viewers, which is incredible for a fledgling network.
The cast of The Breakfast Club is no stranger to cable television. Charlamagne Tha God stars in MTV2’s ‘Guy Code’ and ‘Girl Code;’ DJ Envy is the host of MTV’s ‘Week In Jams;’ Angela Yee has worked as a correspondent for MTV2’s ‘Sucker Free’ and was featured on VH1’s ‘The Gossip Game.’ But the chemistry that the three have together on the radio is undeniable. Now their show has the potential to successfully transition to television.
Check out the trio’s Revolt profile below: